GRM Overseas Limited — Updates, 10-03-2025: Press Release

GRM Overseas Limited is launching an innovative marketing campaign for its 10X Classic Chakki Fresh Atta, featuring Bollywood superstar Salman Khan as the brand ambassador. The campaign, titled "Better Half Ki Better Choice," aims to encourage consumers to switch from traditional unpackaged flour to superior-quality, hygienic branded options. This strategic move aligns with GRM’s objective of promoting healthier lifestyles among Indian families.

Managing Director Atul Garg highlighted the importance of innovation in driving growth within the competitive packaged staples market. Industry reports project that India’s Packaged Atta market could grow at a 16% CAGR to reach $197 billion by 2030, driven by urbanization and increased health awareness. The campaign will prominently feature on leading Hindi news channels and will extend across various media platforms, amplifying GRM's brand presence. This initiative marks a significant step in GRM’s commitment to improving the quality of food options available to Indian consumers, positioning the company for potential growth in a burgeoning market.