T T Limited — Updates, 03-03-2025: Press Release

TT has welcomed Bollywood star Rajkumar Rao as its brand ambassador, marking a significant shift in its marketing strategy. Known for his roles in popular films like Stree and Newton, Rao embodies the aspirational journey of modern India, showcasing hard work and authenticity. His personal connection to the brand adds depth to this partnership. The company aims for a distinctive promotional approach led by Executive Director Hardik Jain, ensuring authentic consumer engagement.

TT is evolving while honoring its 60-year legacy, with a commitment to modernizing its product offerings. The new tagline, 'TT ka FiTT, Humesha SuperhiTT,' emphasizes the importance of delivering the perfect fit. The brand's diverse portfolio caters to all genders and age groups, featuring sub-brands like Desire, Titanic, and HiFlyer. Following a comprehensive product audit, TT seeks to align its offerings with consumer expectations, enhancing its market presence across India.