Allied Blenders and Distillers Limited — Updates, 28-02-2025: Press Release

Allied Blenders and Distillers Ltd. has initiated a collaboration with Bollywood star Ranveer Singh through the formation of its subsidiary, ABD Maestro Pvt. Ltd. This venture aims to redefine India's super-premium and luxury spirits market. Bikram Basu has been appointed as the Managing Director of ABD Maestro, bringing over two decades of relevant experience from Pernod Ricard and United Spirits.

ABD Maestro's portfolio will include high-end brands such as Arthaus Blended Malt Scotch Whisky, Zoya Special Batch Gin, and additional premium spirits. The strategic focus is on creating a consumer-driven business that marries innovation with tradition. With Ranveer's creative input, ABD Maestro intends to disrupt the spirits industry, emphasizing storytelling and contemporary Indian culture in its offerings.

This move signals a significant shift towards premiumization for ABD, which could enhance profitability and broaden its market appeal. Investors should watch closely as ABD Maestro seeks to carve out a niche in the competitive luxury spirits sector.