TVS Motor Company Limited — Updates, 27-02-2025: Press Release

TVS Motor Company has partnered with SEWA, SIDBI, AMU Leasing, and NRDC to launch the 'Wheels of Empowerment' initiative, aiming to empower women in rural areas through sustainable e-mobility solutions. This program is designed to promote financial independence by facilitating access to affordable electric two-wheelers for income-generating activities. Currently, 26 TVS iQube electric scooters have been deployed, with plans to introduce an additional 100 scooters in the next quarter and a target of delivering 10,000 EVs over three years.

The initiative leverages TVS’s EV technology, SEWA's vast network of 3.2 million members, and SIDBI’s financial expertise to foster clean mobility in rural markets. By implementing concessional financing and risk-sharing models, the initiative aims to make EV ownership more accessible. TVSM will support this effort through product demonstrations and technical training, enhancing ownership experience with extended warranties and service camps. Given that rural markets account for a significant share of two-wheeler sales, this initiative presents a promising opportunity for growth while addressing sustainability and empowerment in rural communities.