Blue Star Limited — Updates, 25-02-2025: Press Release

Blue Star Limited has launched a comprehensive range of 150 models of Room ACs, targeting the upcoming summer season, including a premium flagship line. This diverse offering, featuring inverter, fixed speed, and window units, aims to cater to every consumer segment, with prices starting at ₹28,990. The demand for ACs is surging due to increased heat and rising disposable incomes, particularly in Tier 3 to 5 markets.

The new models boast high energy efficiency features like Dynamic Drive Technology, and advanced functionalities such as Smart Wifi options, AI Pro+, and Turbo Cool capabilities. Blue Star plans to expand its manufacturing capacity from 1.4 million to 1.8 million units, leveraging its high-tech facilities. The company projects a market share of 14.3% in the Room AC segment by FY26. With an investment of over ₹50 crore in advertising this summer, Blue Star is set to enhance brand visibility, supported by brand ambassador Virat Kohli's promotional initiatives. The positive outlook for the AC market, driven by a growing middle class and the housing sector, positions Blue Star for significant growth opportunities.