Marico Limited — Updates, 24-02-2025: Press Release

Marico has unveiled Saffola Cuppa Oats, aiming to revolutionize the snacks segment within the oats category. This new product is designed for the busy modern consumer, offering a tasty and nutritious solution ready in just four minutes by adding boiling water. Available in two flavors—Magic Masala and Spicy Mexicana—these oats boast high fiber content and protein while adhering to Saffola's commitment to quality, containing no maida, artificial flavors, colors, or preservatives.

The product caters to the fast-paced lifestyles of professionals, young adults, and students, delivering a convenient, flavorful, and wholesome snack. Saffola Cuppa Oats is now available in leading retail stores and on quick-commerce platforms. This launch underscores Marico’s strategy of continuous innovation to meet evolving consumer health needs, enhancing its position in the competitive FMCG landscape. With this introduction, the company is well-poised to capture a significant share of the snack market, signaling a positive outlook for its growth trajectory.