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Radico Khaitan has introduced its Royal Ranthambore Whisky into the Canteen Stores Department (CSD), marking a significant milestone in its premium growth strategy. This expansion comes as Royal Ranthambore has experienced strong growth, achieving net sales of ₹100 Cr in Q3 FY25 and ₹250 Cr in 9M FY25, with expectations to surpass ₹500 Cr in FY26. The CSD market, characterized by a yearly volume of over 10 lakh cases for blended Scotch, is a strategic focus for Radico, which aims to capture approximately 10% market share within the next year. The brand's entry is anticipated to increase trials and cultivate loyalty among a broader consumer base, fortifying Radico's leadership in India's luxury spirits market. The company's commitment to quality and robust distribution strategy positions it well for future growth, aligning with evolving consumer preferences for premium Indian spirits. Watch closely as this development unfolds, reflecting Radico’s ongoing efforts in premiumisation and brand expansion.