Archies Limited — Updates, 13-02-2025: Press Release

Archies Limited has partnered with several prominent brands—GYFTR, Twenty Dresses by Nykaa Fashion, Color Essence, Orion India, and Big Tree Cafe—to enhance the Valentine’s Day gifting experience through a campaign called PyaarKaOGSolution. This initiative combines digital engagement with thoughtful gifting, featuring giveaways and promotions. Notable activities include a Valentine’s giveaway where winners received products worth ₹1,000 from each partnering brand, and interactive experiences at Big Tree Cafe, where guests could express emotions on mini Archies cards.

Moreover, customers shopping for ₹2,999 or more at Twenty Dresses can avail a 15% voucher for Archies, further encouraging shared celebrations. Archies' collaboration with GYFTR aims to engage Gen Z through unique content like a curated shopping reel, reinforcing their commitment to meaningful gifting. Varun Moolchandani, Executive Director, emphasized the brand's dedication to connecting people through heartfelt gestures, showcasing Archies’ strategy to leverage collaborations for enhanced customer experiences and emotional connections during this festive season.