R R Kabel Limited — Updates, 10-02-2025: Press Release

RR Kabel has entered a multi-year partnership as the principal partner of the Kolkata Knight Riders (KKR) for the upcoming T20 season. This collaboration marks RR Kabel's return to KKR after their initial association in 2021, aiming to enhance brand visibility, particularly in Eastern India. The company's branding will be prominently displayed on the ‘Right Chest’ of all KKR team kits, providing a substantial platform to engage with cricket fans. The partnership underscores the synergy between sports and industry, positioning RR Kabel to leverage the vast viewership of the tournament. Executives from both RR Kabel and KKR have expressed enthusiasm for this collaboration, emphasizing mutual values and the excitement of connecting with a broad audience. This partnership is seen as a strategic move to strengthen RR Kabel’s market presence and forge deeper customer connections during a highly popular sporting event.