Easy Trip Planners Limited — Updates, 06-02-2025: Press Release

EaseMyTrip has entered into a Memorandum of Collaboration (MoC) with the Sabah Tourism Board (STB) to enhance Sabah’s visibility among Indian travelers. This strategic alliance aims to boost inbound tourism by launching a dedicated microsite featuring travel itineraries, must-see attractions, and essential information about Sabah. Both organizations will co-fund digital marketing campaigns to maximize outreach and engagement in the Indian market.

Additionally, specialized offerings like MICE events, destination weddings, and wellness tourism packages will be developed to attract diverse traveler demographics, including senior citizens and corporate groups. EaseMyTrip plans to incorporate Sabah into its loyalty program, offering exclusive deals to encourage repeat visits and boost holiday package accessibility.

This collaboration is poised to drive increased visitor arrivals from India, with EaseMyTrip leveraging its digital reach and industry expertise to present Sabah's unique cultural and adventure tourism offerings. The partnership reflects the growing outbound travel trends from India, particularly toward Tier 2 and Tier 3 cities, indicating a positive outlook for expanding market opportunities.