Max Financial Services Limited — PPTs, 04-02-2025: Investor Presentation

**Max Financial Services and Axis Max Life Insurance - Q3 FY’25 Highlights**

**Financial Highlights:**

Max Financial Services Limited (MFSL) reported consolidated revenue of ₹34,106 crore, an 8% year-on-year increase, with net profit at ₹365 crore. Excluding investment income, revenue stood at ₹20,907 crore, representing a 14% growth. The Individual Adjusted First Year Premium surged by 25% to ₹5,352 crore, outperforming the private industry growth of 19%. Total Annual Premium Equivalent (APE) rose by 26%. The profit before tax for Max Life was ₹397 crore, compared to ₹436 crore in the previous year.

**Strategic Initiatives and Growth Drivers:**

Proprietary channels showed strong growth, with APE increasing by 41%. Distribution partnerships expanded with 33 new partners onboarded in 9M FY’25. The retail protection APE also grew significantly by 37%.

**Business Developments:**

Max Life launched the Smart Term Plan Plus, featuring multiple flexible plan variants aimed at customer needs. Achievements in customer experience and recognition include awards for best workplace and environment excellence.

**Market Position and Competitive Advantage:**

Max Life maintains a competitive edge with a private market share of 9.3%, up 41 basis points. Its claims paid ratio stood at 99.65%, ranking first in the industry, enhancing its reputation for customer service.

**Investor Implications:**

The strong operational performance, backed by robust growth in proprietary channels, positions Max Financial favorably for potential growth. With a focus on innovation and efficient risk management, investors may view this as a positive outlook for the company moving forward.