Max Financial Services Limited — Updates, 04-02-2025: Press Release

Max Financial Services Limited reports a consolidated revenue of ₹34,106 crore for 9M FY25, reflecting an 8% increase year-on-year. Excluding investment income, revenue grew 14% to ₹20,906 crore. Axis Max Life Insurance’s New Business Premium increased by 16% to ₹8,091 crore, with remarkable growth in Individual Adjusted First Year Premium up by 25% to ₹5,352 crore, gaining private market share to 9.3%. Gross Written Premium rose 14% to ₹21,360 crore, driven by a 12% increase in renewal premiums. The Embedded Value saw a significant jump of 29%, reaching ₹24,129 crore.

Strategically, the company has positioned itself for expansion with a successful rebranding to Axis Max Life and a focus on proprietary channels, which contributed to a 26% growth in Annual Premium Equivalent (APE). The launch of the Sustainable Wealth 50 Index Fund and the introduction of the “Smart Term Plan Plus” underscores the emphasis on product innovation and consumer engagement. The company maintains a strong 13-month persistency rate at 84.8%, showcasing improved customer retention. Positive outlook for sustained growth in the competitive insurance landscape.