Affle 3i Limited — Important, 30-01-2025: Updates

Affle (India) Limited has secured a new patent in India related to the utilization of advertisement fraud data for blacklisting fraudulent entities. This development enhances the company’s intellectual property (IP) portfolio and complements an already granted US patent in the same area. The new patent contributes to improving conversion-driven marketing quality for advertisers, thereby positioning Affle more competitively in the marketplace. This strengthens their operational capabilities and further mitigates potential risks associated with advertising fraud, presenting a positive outlook for future business performance.