Easy Trip Planners Limited — Updates, 27-01-2025: Press Release

EaseMyTrip has launched EasyVijay, a unique initiative focused on battlefield tourism. This offering allows travelers to immerse themselves in history by exploring iconic battlefields in India and globally, enhanced by storytelling, curated tours, and interactions with veterans and defense experts. The initiative combines physical travel packages with virtual tours supported by VR and AR technology, catering to diverse interests such as history and military strategy. Personalization through AI will tailor itineraries based on individual preferences, enhancing the overall experience. CEO Rikant Pittie highlighted the company's mission to transform travel into a meaningful exploration of history. Overall, EasyVijay positions EaseMyTrip as an innovative player in the travel industry, opening new avenues to engage travelers emotionally and intellectually. Investors should watch closely for potential growth driven by this novel product.