KRBL Limited — Updates, 25-01-2025: Press Release

KRBL Limited has partnered with renowned actor Amitabh Bachchan as the brand ambassador for India Gate Basmati Rice. This collaboration is expected to enhance the brand’s connection with consumers and further solidify its position as a global leader in the basmati rice market. With over 130 years of history, KRBL aims to leverage Bachchan's iconic presence to deepen consumer engagement and broaden its reach across demographics.

Ayush Gupta, India Business Head, emphasized the alignment of Bachchan’s values with the brand's commitment to quality and authenticity. The partnership is set to drive innovative marketing campaigns, celebrating the shared heritage and superior quality of India Gate Basmati Rice. Bachchan expressed his delight in representing a legacy that has been integral to Indian households, showcasing the brand's long-standing reputation for excellence. This strategic move is likely to bolster KRBL’s market presence and foster stronger connections with consumers globally.