Goyal Salt Limited — Updates, 16-01-2025: Press Release

Goyal Salt Limited is enhancing its brand presence in Tier 1 to Tier 6 cities through an aggressive digital marketing strategy, featuring actress Karisma Kapoor as its brand ambassador. This initiative aims to boost consumer engagement and drive market growth by increasing brand awareness. Currently, Goyal Salt has a robust consumer base across various North Indian states and is expanding its reach to Western and Eastern regions of India.

The company plans to allocate 2.5% of its sales towards marketing from FY26 onward, leveraging social media campaigns to forge a closer connection with consumers. Goyal Salt's portfolio includes various salt products, and the company operates with over 60 distributors while reaching about 5,000 retail outlets, with plans to extend its customer base to every household nationwide in five years. This strategic focus on branding and market expansion indicates a positive outlook for growth and enhanced market share.