Mahindra & Mahindra Limited — Important, 07-01-2025: Updates

Mahindra has introduced pricing for the premium variants of its Electric Origin SUVs, BE 6 and XEV 9e, signaling its commitment to democratizing high-end EV technology. The top variant, Pack Three, is available for ₹ 26.9 crore for BE 6, and ₹ 30.5 crore for XEV 9e, with EMI options set at ₹ 39,224 and ₹ 45,450 respectively, comparable to the earlier Pack One offerings. Customers can make their preferences known starting January 7, 2025, while test drives begin on January 14, 2025. Bookings will open on February 14, 2025.

Both models feature advanced performance metrics, such as a 79 kWh battery that provides over 500 km range, exceptional acceleration, and rapid charging capabilities. They come equipped with cutting-edge technology, including an AI-based architecture and extensive safety features like ADAS and a 360-degree camera system. This strategic launch could enhance market positioning and drive substantial sales, as Mahindra aims to sell 5,000 units in the initial phase.