Eicher Motors Limited — Important, 02-01-2025: Monthly Business Updates

Royal Enfield recorded impressive sales of 79,466 motorcycles in December 2024, reflecting a 25% increase from 63,387 units sold in the same month last year. The domestic market contributed significantly, with 67,891 units sold, a growth of 19%. Notably, international sales skyrocketed by 90%, with 11,575 units exported. Year-to-date figures show a total of 7,27,077 motorcycles sold, up 6% compared to 6,85,059 units during the same period last year.

In addition to sales performance, Royal Enfield has expanded its REOWN program, now available in 236 cities across India. This initiative simplifies the buying, selling, and exchanging of pre-owned motorcycles and operates through 475 dealerships. Furthermore, Royal Enfield has inaugurated a new CKD assembly plant in Thailand, enhancing its manufacturing capabilities in the APAC region with a capacity of over 30,000 units annually.

Overall, 2024 has proven to be a remarkable year for Royal Enfield, with a solid growth trajectory and strategic expansions that bode well for future performance. Investors should watch closely as the company continues to build on this momentum.