Colgate Palmolive (India) Limited — Updates, 23-12-2024: Press Release

Colgate-Palmolive (India) Limited has launched a new range of MaxFresh toothpaste, introducing a novel sensory experience that integrates cooling crystals shaped like hearts with fruity flavors. This innovative range features the brand's Ultrafreeze Technology, promising ten times longer-lasting cooling and enhancing user freshness. The product is presented in vibrant, transparent tubes and is available in two flavors: Watermelon Blast and Rainbow Fresh, designed to appeal to younger consumers seeking enjoyable oral care experiences. Priced at INR 169 for 100g packs, the new MaxFresh offerings will be accessible through leading e-commerce and quick-commerce platforms nationwide. This launch showcases Colgate's commitment to aligning with contemporary consumer preferences while continuing its mission to enhance oral health in India. Positive outlook as the brand strengthens its market position in the increasingly competitive oral care sector.