Shemaroo Entertainment Limited — Important, 20-12-2024: Updates

**Financial Highlights:** Shemaroo reported a notable increase in digital revenue contribution, rising from 27% in FY18 to 35% in FY24. The company's operating revenue for FY24 reached INR 7,072 million, marking continued growth in financial performance. EBITDA showed resilience, with reported figures significantly impacted by new initiatives and operational adjustments.

**Strategic Initiatives and Growth Drivers:** Shemaroo is transitioning to a B2C-centric model, launching multiple television channels and an OTT app, ShemarooMe, focusing on regional content. The portfolio now includes four channels, with a goal to increase Hindi GEC viewership share to over 15% by 2026.

**Business Developments:** The company has positioned ShemarooMe as a premier Gujarati OTT service, offering fresh content weekly, while establishing a strong foothold in the Hindi and Marathi entertainment sectors through dedicated channels.

**Market Position and Competitive Advantage:** With a diverse content library and strategic partnerships, Shemaroo is leveraging its traditional and digital platforms to drive advertising revenue. The addressable market for Hindi GEC is projected at INR 7,500-8,000 crore, providing substantial growth potential.

**Investor Implications:** Shemaroo’s solid trajectory in digital and traditional media positions it favorably for long-term value creation. Continued investment in content and technology could bolster revenue streams, making it a company to watch closely for potential growth.