Nazara Technologies Limited — Updates, 19-12-2024: Press Release

NODWIN Gaming has acquired AFK Gaming, enhancing its position in the esports and gaming media sector. This acquisition involves a total consideration of INR 7.6 Crores, completing NODWIN's earlier strategic investment in AFK, in which it already owned 7%. Post-acquisition, AFK's founders will join NODWIN, integrating into various roles while continuing their agency business, Max Level, and the newsletter, Pixel P&L.

This strategic move aims to bolster NODWIN's content production and marketing capabilities, positioning the company as a prominent one-stop shop for esports marketing. With AFK's established presence, NODWIN expects to increase brand engagement and capture a larger share of marketing budgets. The acquisition aligns with NODWIN's ongoing growth strategy, which includes recent expansions such as acquiring Trinity Gaming India and a German esports marketing agency. Overall, this deal is anticipated to unlock significant growth opportunities within the evolving gaming landscape.