Hero MotoCorp Limited — Updates, 14-12-2024: Press Release
Hero MotoCorp has partnered with the Hockey India League as its Title Sponsor for the next three seasons, starting from 2024-25. This collaboration emphasizes the company’s commitment to the growth of hockey in India, aiming to rejuvenate the sport and create a platform for emerging talent. The upcoming tournament, beginning on December 28, 2024, introduces the Women’s Hockey India League alongside eight men’s teams, marking a significant step for women in sports.
Sanjay Bhan, Executive Vice President at Hero MotoCorp, expressed the company’s dedication to nurturing sports and highlighted hockey’s cultural importance in India. The partnership is expected to elevate the tournament’s profile and enhance hockey’s visibility as a unifying force in the country. The Hero Hockey India League will be accessible across various platforms, including TV and digital channels, ensuring extensive engagement with audiences. The support of Hero MotoCorp aims to inspire future generations and showcase Indian hockey talent globally.
