Radico Khaitan Limited — Updates, 13-12-2024: Press Release

Radico Khaitan Ltd. has achieved a significant milestone as its flagship After Dark Whisky became the 8th brand to surpass one million cases sold as of November 2024. Launched in 2011, After Dark has gained popularity thanks to its high-quality blend of imported scotch and Indian grain spirit. The brand expanded its portfolio in 2022 with After Dark Blue, appealing to a younger demographic with its smooth flavor and contemporary design.

The Managing Director, Abhishek Khaitan, highlighted that After Dark experienced a remarkable 50% growth last year, and an even more impressive 80% growth has been observed until November of FY2025. This robust performance underscores the brand’s strong position in the Deluxe whisky segment, which is the largest category in India. The success reflects Radico's commitment to quality and innovation, positioning the company well for future growth. Investors should view this as a positive development, signaling strong brand momentum and potential for continued expansion in a competitive market.