Happiest Minds Technologies Limited — Updates, 11-12-2024: Press Release

PureSoftware, a wholly owned subsidiary of Happiest Minds, is enhancing its presence in the digital lending sector with its Banking-as-a-Service (BaaS) platform, Arttha. This platform enables banks, financial institutions, and telecom companies to improve their payment and lending operations by offering a variety of services such as retail loans, working capital financing, and Buy Now, Pay Later options. Arttha has seen significant growth, currently serving over 150 million users across 20 markets.

The platform's success has been recognized, earning titles such as "Best Digital Lending Solution." With partnerships involving major African banks, Arttha is driving operational efficiency and has been pivotal in increasing customer onboarding by 20% for a leading bank, demonstrating its capacity to scale and innovate. This strategic focus positions Happiest Minds for potential growth in the evolving financial landscape, emphasizing digital inclusion and efficiency for its clients.