Bharti Airtel Limited — Updates, 11-12-2024: Press Release

Glance has partnered with Airtel Digital TV to launch Glance TV, an innovative platform that transforms idle TV screens into AI-powered smart experiences. This feature allows connected TVs to display live, personalized content even when not being actively used, enhancing user engagement with tailored updates and entertainment. Currently, Glance TV is available on over one million Airtel Xstream devices, with users averaging 200 minutes of engagement daily. The goal is to expand this reach to four million devices by June 2025 and eventually enter select global markets.

The platform aggregates content across various categories, including news, sports, and technology, providing real-time updates, such as sports scores and weather information. This collaboration is expected to elevate customer experience through interactive features and advanced AI technology, positioning Airtel as a pivotal player in the rapidly growing connected TV market in India, which has seen significant expansion, now exceeding 40 million devices. This strategic initiative signals a positive outlook for Airtel in the evolving digital landscape.