Shoppers Stop Limited — Updates, 10-12-2024: Press Release

Global SS Beauty Brands Ltd. has launched Joyology Beauty, a new color cosmetics brand aimed at the Zillennial generation. The brand emphasizes joyful self-expression and individuality, offering playful and innovative products designed to uplift the spirit. Key offerings include the Love Fool Blush (MRP: INR 649), Stay Lively Foundation (MRP: INR 949), and a variety of lipsticks priced between INR 399 and INR 799. Joyology Beauty champions inclusivity with a diverse selection of shades and textures, all presented in vibrant, Instagram-worthy packaging. CEO Biju Kassim expressed excitement over the brand, anticipating its potential to resonate widely within its target market and shift beauty perceptions in India. The products will be available at Shoppers Stop, SS Beauty stores, and various online platforms.