GRM Overseas Limited — Important, 10-12-2024: Updates

GRM Overseas, through its subsidiary GRM Foodkraft Pvt. Ltd., has unveiled a redesigned packaging for its "10X" brand, featuring Bollywood superstar Salman Khan as the brand ambassador. This launch has sparked considerable excitement across digital platforms, highlighting the brand's focus on quality and innovation aimed at attracting modern consumers. The new packaging has already been introduced to the market with positive initial feedback.

Salman Khan's involvement is expected to elevate GRM’s brand visibility both domestically and internationally. The Chief Marketing Officer emphasized the revamped identity's potential to strengthen customer engagement and improve shelf visibility. The Managing Director noted that the favorable market response to the new identity aligns with GRM's expansion goals, suggesting a positive outlook for the brand within the FMCG sector. Overall, with this strategic initiative, 10X is set to enhance its competitive position in the market.