Bharti Airtel Limited — Updates, 09-12-2024: Press Release

Bharti Airtel has released findings from its innovative spam-fighting solution, having flagged a staggering 8 billion spam calls and 0.8 billion SMSes in just 2.5 months. The AI-driven system successfully identifies nearly 1 million spammers daily, alerting 252 million unique customers to suspicious calls. This effort has contributed to a 12% reduction in answered spam calls, which constitute 6% of all calls on the network. Notably, spam activity peaks between noon and 3 PM, with a 40% drop on Sundays. Male customers are primarily targeted, with the 36-60 age group receiving nearly half of all spam calls. Customers in Delhi are noted to receive the most spam calls, while Gujarat leads for spam SMSes. Airtel's proactive approach establishes it as the first Indian provider to offer a comprehensive solution to spam, setting a new industry benchmark for customer security and privacy. The implications for Airtel include enhanced customer trust and potential growth as it continues to lead in telecom innovation.