Eicher Motors Limited — Updates, 04-12-2024: Press Release

Royal Enfield is significantly expanding its presence in the Asia-Pacific region with the inauguration of a new CKD assembly plant in Thailand, its first fully-owned and operated facility outside India. Located in Samut Prakan province, this state-of-the-art plant has a capacity exceeding 30,000 units per year and includes a dedicated PowerTrain experiential training center for dealers and employees. The establishment of this facility highlights Royal Enfield’s commitment to the Thai market, which has reportedly seen over 150% growth in the brand's presence since its inception. The company aims to grow the mid-sized motorcycle segment in Thailand and across the region, capitalizing on the increasing demand for accessible and unique motorcycles. This development is anticipated to enhance delivery efficiency and customer experience while aligning with the company’s strategy to invest in high-potential markets. Overall, this initiative reinforces a positive outlook for Royal Enfield in the Asia-Pacific, marking a vital step towards its international expansion goals.