Nazara Technologies Limited — Updates, 04-12-2024: Press Release

Nazara Technologies and Lysto have signed a Letter of Intent to develop "The Growth Protocol," a new Layer 1 infrastructure focused on enhancing digital marketing and growth applications via blockchain technology. The collaboration aims to create a transparent and equitable ecosystem within Web3 marketing, granting users greater control over their digital identities. This development will debut at India Blockchain Week, which serves as a key platform for the Web3 community. Along with a private testnet, a proof-of-concept loyalty application for game marketing will be showcased, emphasizing practical Web3 technology applications in gaming. CEOs Nitish Mittersain of Nazara and Sadiq Ahamed Shaik of Lysto expressed their commitment to innovation and empowering users through decentralized solutions. The collaboration has the potential to drive growth in user engagement and operational efficiencies in the gaming sector.