Le Travenues Technology Limited — Updates, 28-11-2024: Press Release

ixigo has onboarded Indian cricket icon Rohit Sharma as the brand ambassador for its trains app. This partnership aims to enhance ixigo’s visibility and reinforce its status as the go-to app for seamless train travel experiences across India. The collaboration features an engaging advertisement showcasing Rohit in a fresh avatar as a rapping ticketman, emphasizing the app’s user-friendly features such as real-time updates on train routes and quick ticket booking.

This 360-degree campaign will be rolled out across television, digital, and outdoor platforms. ixigo continues to innovate in train travel, offering services like free cancellation and confirmed seat guarantees, which strengthen its position as a valuable travel companion for modern users. CEO Dinesh Kumar Kotha expressed excitement about the partnership, asserting that Rohit’s values align with the brand's ethos, while Rohit acknowledged ixigo’s transformative impact on train travel in India, highlighting his eagerness to support the brand's mission for efficient travel solutions.