Akums Drugs and Pharmaceuticals Limited — Important, 26-11-2024: Updates

Akums has formed a strategic partnership with Jagdale Industries for the exclusive marketing of Ready-to-Drink (RTD) nutritional beverages using aseptic carton technology. This collaboration targets various health and wellness sectors, including wellness drinks, sports nutrition, and nutritional products for critical care and diabetes management.

The Indian RTD market is growing rapidly, with a substantial demand for functional and therapeutic beverages, particularly in the electrolyte segment valued at over ₹1,000 crores, witnessing a steady 10% annual growth. This partnership leverages Akums’ extensive client base alongside Jagdale’s expertise in healthcare innovation, aiming to cater to diverse dietary preferences through innovative non-milk-based products.

The advanced aseptic packaging ensures extended shelf life, nutrient retention, and aligns with eco-friendly practices, appealing to health-conscious and environmentally aware consumers. This initiative positions the partnership as a potential driver for change in the health and wellness landscape, creating significant opportunities in the nutraceutical and functional beverage markets.