Eicher Motors Limited — Updates, 14-11-2024: Press Release

Royal Enfield plans to launch a new Completely Knocked-Down (CKD) assembly unit in Manaus, Brazil, by January 2025, marking its second such facility in the country through a partnership with Grupo Multi. This initiative aims to enhance production capacity and meet increasing demand in the Brazilian market, complemented by the existing partnership with Dafra. The assembly unit is projected to create hundreds of direct and indirect jobs, contributing to local economic growth. Royal Enfield's strategic focus includes expanding its dealership network, targeting 36 locations by the end of 2024, to support upcoming product launches like the Himalayan450 and Shotgun650. This expansion underlines the brand's commitment to Brazil, its largest market outside India, and positions it favorably in the mid-sized motorcycle segment. Opportunities for investors arise from this expansion, indicating potential growth amid increasing consumer demand.