Entertainment Network (India) Limited — PPTs, 13-11-2024: Investor Presentation

**Financial Highlights:** The company reported total income of ₹1,095.1 million for Q2 FY25, reflecting a 9.4% increase from ₹1,001.0 million in Q2 FY24. However, operating expenditure rose significantly by 25.7%, leading to EBITDA of ₹97.6 million, a decline of 53% year-on-year. The net loss stands at ₹38.7 million, compared to a profit of ₹27.0 million in the same quarter last year.

**Strategic Initiatives and Growth Drivers:** Mirchi Digital demonstrates robust engagement with over 90 million monthly active users and 20.3 million subscribers, driving growth in the digital segment. The company's focus on college student engagement through initiatives like “Mirchi Freshers” reached 600K students across 300 colleges, bolstering brand presence among youth.

**Business Developments:** Mirchi's international events, including "Mirchi Summer Star" in Bahrain and outreach programs in Qatar and the UAE, engaged thousands, enhancing brand visibility abroad. Noteworthy campaigns also supported community initiatives, distributing water purifiers to truckers.

**Market Position and Competitive Advantage:** The company continues to strengthen its digital footprint and audience engagement, positioning itself favorably against competitors. Expanding its presence in diverse markets, both locally and internationally, offers a potential growth avenue.

**Investor Implications:** Despite recent financial challenges, the company's strategic focus on digital expansion and community outreach indicates a positive outlook. Investors should watch closely for recovery signs, particularly as digital revenues grow and operational efficiencies are sought.