Nazara Technologies Limited — Updates, 13-11-2024: Press Release

Nazara Technologies Limited has integrated with the ONDC Network to launch "gCommerce," an innovative in-game monetization platform designed to boost revenue streams for Indian game developers. This collaboration addresses challenges such as low in-app purchase conversion rates and limited advertising returns. By leveraging India's e-commerce landscape, gCommerce will enable developers to earn commissions via an affiliate revenue-sharing model for transactions initiated by players.

The platform will connect game developers to a diverse array of sellers across more than ten categories, enriching user experience and facilitating informed purchasing decisions during gameplay. The soft launch is set to commence, with a full rollout expected for game developers starting Q1 of FY26. This strategic move aims to empower developers with effective monetization strategies while enhancing the gaming experience, reflecting a positive outlook for both the company and the broader gaming market.