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Max Financial Services announced a brand refresh to incorporate the Axis Bank name, enhancing brand strength through strategic partnerships. The company reported a strong 34% growth in individual adjusted first-year premiums, outpacing industry rates. Operational efficiency drove a significant margin increase, supported by product innovation in ULIPs and health insurance. The company successfully relaunched nearly all products under new regulations and aims to sustain double-digit growth, highlighting a commitment to delivering long-term value to stakeholders.