Max Financial Services Limited — Important, 22-10-2024: Updates

Max Life Insurance Company has received board approval to incorporate "Axis" into its corporate name and brand identity, pending necessary regulatory approvals. In H1 FY25, the company's consolidated revenue reached ₹25,178 crore, reflecting a 30% increase. Notable growth includes a 31% rise in Total Annualized Premium Equivalent (APE) and significant increases in new business premiums and assets under management. This rebranding aims to enhance market positioning and accelerate growth.