TVS Srichakra Limited — Updates, 19-03-2025: Press Release

TVS Srichakra Limited has appointed cricketer MS Dhoni as the official Brand Ambassador for Eurogrip Tyres, launching a new campaign titled “ENJOY EVERY TURN.” This initiative highlights Dhoni's passion for riding, linking it to Eurogrip’s superior tyre technology. The brand film captures Dhoni embarking on a scenic journey, symbolizing the excitement and possibilities of life’s turns.

P Madhavan, EVP of Sales and Marketing, emphasized the campaign’s alignment with Dhoni’s persona, reinforcing the brand’s commitment to enhancing the riding experience. Dhoni expressed his enthusiasm for working on the campaign, which resonates with his own life philosophy. The campaign aims to strengthen Eurogrip's appeal among millennial and Gen Z riders and will be promoted across television, digital platforms, and social media. The endorsement is expected to boost the brand's market position as vibrant and high-performance, appealing to a youthful audience.