Crompton Greaves Consumer Electricals Limited — Updates, 28-03-2025: Press Release

Crompton Greaves Consumer Electricals Ltd. has rolled out its new range of air coolers: Aura, Avancer, and Jedi, specifically designed for India's extreme summer conditions. This new lineup aims to provide effective cooling solutions that combine powerful airflow, durability, and user convenience.

The Aura Series caters to larger spaces and boasts features like a robust fan blade, ice chamber for accelerated cooling, and high-density honeycomb pads for consistent performance. The Avancer Series is tailored for medium to large areas, featuring a 4-way air deflection system for even airflow and an autofill function for ease of use. The Jedi Series, also meant for medium to large spaces, offers reliable performance with an efficient fan blade and similar water management features.

Crompton aims to increase awareness and adoption of air coolers in India, addressing the growing demand for cost-effective cooling options during the intense summer months. With this launch, the company continues to demonstrate its commitment to quality and innovation, positioning itself favorably in the consumer market. Investors should watch closely as this strategy could drive sales growth and market penetration.