GRM Overseas Limited — Updates, 02-04-2025: Press Release

GRM Overseas Limited has launched the #RishtaMubarak ad campaign to promote its premium Basmati rice brand, 10X Zarda King, featuring Bollywood superstar Salman Khan as the brand ambassador. This partnership leverages Khan's popularity, especially in North India, to enhance the brand's image and drive recognition among consumers who cherish traditional meals. The campaign emphasizes food's role in bringing families together, positioning Zarda King as the preferred choice for biryani and other celebratory dishes. With this strategic initiative, GRM aims to deepen its connection with home cooks, chefs, and food enthusiasts, potentially increasing market share and reinforcing brand loyalty.