VIP Clothing Limited — Updates, 11-04-2025: Press Release

VIP Clothing Limited is enhancing its digital footprint by partnering with Zepto to offer its premium product range, including popular brands like Frenchie, Feelings, and VIP, on the quick-commerce platform. This collaboration aims to provide customers with swift doorstep delivery, reflecting a strategic move to meet modern shopping preferences. Mr. Sunil J. Pathare, Chairman & Managing Director of VIP, emphasized that this initiative aligns with the company's vision of making quality innerwear easily accessible. Following a successful launch on Swiggy Instamart, this partnership signals a commitment to digital expansion across major cities like Mumbai, Delhi NCR, Bengaluru, and Chennai, further solidifying VIP's market presence. As the brand adapts to evolving retail trends, the partnership with Zepto is expected to significantly enhance consumer reach and convenience, indicating a positive outlook for VIP Clothing Limited's growth in the e-commerce space.