Crompton Greaves Consumer Electricals Limited — Updates, 11-04-2025: Press Release

Crompton Greaves Consumer Electricals Limited has launched a new marketing campaign titled “Aankh Band Karke Le Lo,” promoting its air coolers ahead of the hot summer season. The campaign emphasizes Crompton’s reputation for reliability, innovation, and high-performance cooling solutions, leveraging its legacy of over 85 years in the market. As temperatures are expected to soar, Crompton reinforces its position as India’s leading brand in fans and residential pumps, which are essential components of their air coolers.

The campaign is designed to resonate with consumers by showcasing their trust in Crompton’s products, with the slogan reflecting the ease and assurance of buying their air coolers. The advertising strategy includes a relatable narrative, emphasizing the seamless summer experience Crompton aims to provide. This campaign will be promoted across multiple platforms, enhancing brand visibility and consumer engagement, which could foster positive sentiment and drive sales as demand for cooling solutions rises.