SBI Cards and Payment Services Limited — Updates, 16-04-2025: Press Release

SBI Card, in partnership with Tata Digital, has introduced the Tata Neu SBI Card, featuring two variants: Tata Neu Infinity SBI Card and Tata Neu Plus SBI Card. Customers can earn significant rewards, with up to 10% in NeuCoins on the Tata Neu Infinity card and 7% on the Plus variant, applicable to both online and in-store purchases. The rewards are credited monthly and can be redeemed across various services offered on the Tata Neu app.

Both card variants provide additional perks, such as spend-based annual fee reversals—at ₹1 lakh for the Plus card and ₹3 lakhs for the Infinity card—as well as complimentary access to airport lounges, enhancing the overall user experience. The joining and annual fees are set at ₹499 and ₹1,499, respectively.

With over 20 million cards in circulation, SBI Card's strategy focuses on leveraging its technological foundation and customer-centric solutions to enhance their offerings. This collaboration reflects a strong commitment to providing value and convenience in an evolving market, indicating a positive outlook for customer acquisition and engagement. Watch closely for potential impacts on market positioning.