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Gulf Oil Lubricants India Limited has rolled out a new 360-degree marketing campaign for its flagship product, Gulf Pride engine oil, featuring long-time brand ambassador MS Dhoni. The campaign highlights an enhanced formulation that meets the latest API SP specifications, promising up to 10,000 km drain intervals, 40% better engine protection, and improved pick-up performance. Dhoni emphasizes the deep emotional bond between bikers and their motorcycles, reinforcing the message of reliability and performance.
The campaign is set to launch on various TV and digital platforms, alongside retail initiatives such as trade programs and mechanic outreach activities. With a legacy of innovation and strong brand recognition, Gulf Oil aims to deepen consumer engagement while maintaining a leading position in the lubricants market. The refreshed Gulf Pride product promises not just enhanced performance but also a nostalgic connection for riders, echoing the sentiment of keeping a bike feeling as good as new.