Kody Technolab Limited — Updates, 18-04-2025: Press Release
Kody Media Private Limited has entered a strategic partnership with S&O Investments to deploy its innovative advertising robot, Odigo, in various malls across India. The initial phase will see 48 Odigo Robots rolled out in major malls throughout West India, with potential expansion up to 60 robots. This initiative operates on an ad revenue-sharing model, providing Kody Media with the majority share.
Odigo is designed to transform out-of-home (OOH) advertising through mobility and interactivity, integrating seamlessly with modern retail environments. Malls such as Skycity, Oberoi Mall, and Nexus Seawoods are set to adopt this cutting-edge advertising platform. As the retail landscape evolves, this collaboration aims to enhance consumer engagement and optimize advertising strategies, potentially significantly impacting revenue generation in high-traffic areas. Investors should keep an eye on this development as it could reshape advertising dynamics in Indian malls, indicating a positive outlook for future growth.
