Bharti Airtel Limited — Updates, 21-04-2025: Press Release

Airtel has rolled out new features in its ongoing initiative against SPAM, significantly enhancing its AI-powered spam detection tool. The updates include the introduction of SPAM alerts for international calls and SMS, expanding the tool's reach to cover fraudulent communications from abroad. These alerts will now be presented in nine Indian languages, catering to the linguistic diversity of its customer base, aimed at alleviating the rising concern over overseas spam calls, which surged by 12% in the last six months.

The tool, launched in September 2024, has flagged over 27.5 billion calls, resulting in a 16% reduction in SPAM calls for Airtel customers. This new functionality comes at no extra cost, as it will be auto-activated for all customers, thereby enhancing user experience while defending against unwanted communications. Airtel's proactive approach positions it to effectively address growing SPAM challenges, ensuring customer satisfaction remains a priority. Investors should consider this development indicative of Airtel's commitment to customer service and technological advancement.