Rategain Travel Technologies Limited — Updates, 24-04-2025: Press Release

RateGain Travel Technologies Limited has released the 2025 ‘State of Car Rental’ report in collaboration with Auto Rental News, providing critical insights for the global car rental industry. This inaugural report offers a benchmark to help car rental operators understand technology utilization and operational challenges. Key findings from 150 car rental companies reveal that 64% of operators rely on competitor pricing, indicating a reactive approach rather than proactive demand forecasting. Furthermore, while digital tools are commonly used, 70% of companies struggle with informal training, leading to underutilization. Customer dissatisfaction is primarily driven by slow internal processes rather than technological failures. The report also highlights the industry's sluggish AI adoption, with only 12% actively utilizing AI-driven pricing due to unclear ROI and integration hurdles. Ankit Chaturvedi, VP at RateGain, emphasized the significance of these insights in guiding immediate decisions and long-term strategies for rental businesses. The full report is available for download online.