Senco Gold Limited — Important, 24-04-2025: Arrangements for strategic, technical, manufacturing, or marketing tie up

Senco Gold Limited has entered into a strategic and marketing tie-up with August Jewellery Private Limited (AJPL), operating under the brand "Melorra." This partnership includes a Master Franchise Agreement where Senco will manage all existing Company owned & Company operated (COCO) stores as a franchisee of AJPL. Additionally, all current Franchisee operated (FOCO) and Franchisee owned (FOFO) stores will transition to Senco’s management as sub-franchisees. Senco, as the exclusive Master Franchisee, will have the right to open new franchise locations and will exclusively sell Melorra products. The agreement runs until September 30, 2025, and is expected to enhance Senco’s market reach, particularly targeting the youth and Gen Z demographics, and boost sales of high-margin diamond jewellery through the established network of over 20 AJPL stores. This development presents a positive outlook for Senco, positioning the company for potential growth in a competitive market.