VIP Clothing Limited — Updates, 06-05-2025: Press Release

VIP Clothing Limited has expanded its direct-to-consumer presence by launching Frenchie X, a premium innerwear sub-brand, on Amazon India. This follows partnerships with Myntra and rapid delivery via Swiggy Instamart and Zepto, targeting convenience-driven shoppers. Frenchie X focuses on bold, comfortable designs aimed at fast-moving consumers, strengthening VIP’s digital retail portfolio and accelerating growth in the online innerwear segment.