Poonawalla Fincorp Limited — Updates, 22-05-2025: Press Release

Poonawalla Fincorp is accelerating AI integration to enhance customer engagement and compliance. New AI marketing tools segment customers into 100+ cohorts for targeted campaigns, supported by 80-100 automated retargeting efforts. Their upgraded website features a self-serve portal, QR-code referrals, and credit score checks, with plans for 24/7 conversational AI and multilingual support. On compliance, an AI system expedites regulatory updates review, aiming for real-time policy alignment while maintaining human oversight, enhancing operational efficiency and risk management.